Creative brief01
FIELD
NOTES.
A small ritual.
A slower moment.
Keep the main performance unhurried.
Campaign brief.pdfLiquid Schedule · private beta
Plans change.
See what it costs first.
Bring the creative, the people and the plan together.
See what a change means for the work, the timeline and the budget, before anyone commits.
Field Notes · A shared plan for one commercial day
Every production runs on a plan. Every plan changes. And what each change means ends up scattered across threads, decks and calls, worked out by whoever has a minute.
Liquid Schedule brings it back together. It connects the work to one shared plan, shows what a change means before anyone commits, and keeps the whole team on the same answer.
Less time rebuilding the plan. More time for the work itself.
A look inside Liquid Schedule
The work. The people.
One shared plan.
Follow one commercial day from the first material to a change in the plan. See how LS helps the team stay aligned around the work.
Field NotesCommercial · 1 day
Guided exampleBring the work together
Start with what
you already have.
The brief. A reference frame. The note that explains what matters. Keep them connected as the plan takes shape.
Less searching through threads.
More shared understanding.
A small ritual.
Visual referenceWarm. Quiet. Unhurried.
Keep the product detail and both social versions in the plan.
JJamie · ProducerShape a shared plan
Give everyone
the same picture.
Connect the work to its timing, the people involved and the limits of the day. The creative context stays close.
Know what needs to happen.
And what it needs to work.
Afternoon planShared
Jordan out 4:30pWrap by 5:00p
Main sequence
01Let the performance breathe.
Lunch
0230 minutes
Product + social
03Product detail · two social versions
Pack down
04Ready to wrap at 5:00p
Understand a change
See the consequence.
Keep the call.
A request for more time becomes a clear conversation. See what it touches before anyone commits to a new plan.
LS brings the impact into view.
The decision stays with your team.
JJamie · Producer
“The main sequence needs
30 more minutes.”
Impact PreviewExample
Projected wrap
5:00p5:30p
Social coverage would run past Jordan’s 4:30p hard out.
Shared plan unchanged. Team decision pending.
Bring your next project.
Explore it with your team.
Who it’s for
Same change.
Every seat.
One update reaches everyone, and each person sees what it means for their part of the work.
Directors · Creative directors · Photographers · AI artists
Protect what matters.
See what a change costs the work before you agree to it. The call stays yours.
“What do I give up if we say yes?”
Answered before anyone commits.
Executive producers · Producers · Agency and studio producers
See the cost before it’s on the invoice.
Every change shows what it does to time and money before anyone commits.
“What does this do to the budget?”
Answered before anyone commits.
1st ADs · Production and stage managers · Event producers
Do the math once.
See the ripple, make the call, and get one answer to everyone.
“What moves, and who needs to know?”
Answered before anyone commits.
Brands · Agencies · Account leads
Your must-haves, on the record.
Know what’s covered and what changed, without chasing anyone for an update.
“Are my must-haves still covered?”
Answered before anyone commits.
Production design · Wardrobe · Hair and makeup · Camera and lighting · Post
Know what’s needed from you, and when.
Hear first when a change touches your part of the work, while there’s still time to plan for it.
“What do you need from me now, and by when?”
Answered before anyone commits.
Beyond the set
Not just the shoot.
Any plan that has to land.
Wherever a plan meets a deadline, a change costs something. LS shows what, before anyone commits.
Commercials, branded content and music videos
Give the take the time it needs, and still finish the day.
Agencies and in-house brand studios
Know your must-haves are covered, whatever changes on the day.
AI and generative studios
See what one more round does to the session before you say yes.
Hybrid, post and VFX
Hand off between capture and post with nothing lost.
Photo, e-commerce and social‑first
Keep a high-volume day on time when the shot list moves.
Live events, experiential and broadcast
Know what a late rehearsal does to the doors before it happens.
“I want less energy spent reconstructing the plan, and more spent bringing the creative to life.”
Help shape Liquid Schedule
Bring your next
project.
The private beta is open to production companies, agencies, brand and AI studios, post houses and event teams. If your work comes together on a single shoot day or event day, it fits.
Planning something different? Tell us about it.
A little context
A few things
to know.
Who is Liquid Schedule for right now?
Anyone who owns part of a production that has to land: directors and creative directors, producers and EPs, agencies and brands, AI and post studios, event teams, ADs and department keys. The beta plans one production day at a time: a single shoot day or event day, with the prep leading into it. LS brings the material, decisions and schedule together before the day, then helps everyone realign when it changes.
Does it plan multi-day productions?
Not yet. The beta plans one production day at a time, a single shoot day or event day, with the prep leading into it. Linking several days into one schedule isn’t supported yet.
Can I try the app?
The preview is a guided example of how your material, a shared plan and a proposed change connect. Request beta access to explore Liquid Schedule with your own team. The beta interface and available actions may differ.
What about AI studios, hybrid work and live events?
Yes, one production day at a time. Generated work, capture-to-post handoffs, run of show and venue cutoffs use the same plan and the same change preview. We’re shaping each with the people doing the work, so tell us what you’re producing.
Do I need a finished schedule to get started?
Start with your brief, references or early ideas and build toward a plan. You can also bring an existing plan into the discussion.
Will LS change the plan on its own?
No. LS shows what a change affects. A person decides, and the shared plan stays unchanged until an authorized person applies the change.
Who can see our production material?
The people you invite to a project. Bring only material you’re allowed to share. Each pilot is also covered by the confidentiality terms in the Pilot Use Agreement.
What does the beta cost?
The beta is invite-only. Early partners get a free pilot run on a real production, with special pricing after.
What do I need to use it?
A web browser. Liquid Schedule works on laptop, iPad and phone. There’s nothing to install.